There are plenty of ESPs out there, including SmartrMail if you use an ecommerce platform like Shopify or WooCommerce. You can think of an ESP just simply being a tool that lets you manage your email list and subscribers, create email newsletters, and set up and automate campaigns. If you haven’t done any email marketing before, the first step is to choose an email service provider, or ESP for short. Thankfully, the process is fairly straightforward and only involves a few main steps. So with the importance and benefits of email out of the way, how does one actually go about implementing an email marketing strategy for their hardware store? Steps to implement hardware store email marketing While organic engagement on Facebook can be as long as 2.27% and even below 1% for Instagram, approximately 20% of the average retailer’s email list open and engage with email campaigns.
This preference is also reflected in how people engaged with email campaigns from retailers compared to social media posts. Over two-thirds of Americans prefer hearing from businesses through email compared to just 17% who prefer social media. This is also done automatically so don’t worry about having to constantly be writing emails.
You’ll also be able to target particular types of messages to particular types of customers.Īs we’ll explore later on, you’ll be able, for instance, to send former regular customers who have stopped coming to your store with a special offer exclusive for them. The precision of email marketing doesn’t stop with just being able to exclusively target your customer base either. Meaning that, unlike with other kinds of advertising, you’re not wasting money on reaching people who are never going to want what you sell.įew other forms of marketing come even close to achieving this like email does.Įmail lets you send the right message to the right person Likewise, your email is only reaching those who are interested in what you sell. If you are holding a sale or have started stocking a new product, you can inform your entire customer base by simply sending a single email. When you have a customer’s email address, you have a reliable, consistent way of reaching them with whatever message you have. Well compared to traditional marketing as well as other forms of digital marketing like social media, email has a few advantages.Įmail provides direct access to your customers We’ll also throw in plenty of examples of actual emails along the way to help inspire you for your own campaigns Why email?įirst things first: why have those hardware retailers who have embraced email generally seen better results than those who haven’t? This guide will cover every step from choosing an email app, collecting people’s email addresses, ideas for emails, and how you can save time through automation that’ll drive sales with virtually no ongoing effort from you. So if you’re looking to join them and expand your hardware store marketing by adding email to the mix, this is the guide for you. Hardware and email might not seem like they go hand-in-hand.Īnd for a long time now, hardware stores have been largely content with relying on traditional media like TV, radio, and print ads in magazines and newspapers to drum up business.īut while too many hardware marketers put off developing an email strategy, those who do have been rewarded by the benefits. By Aaron Wiseman JGuides & How Tos 0 Comments How to Set Up Email Marketing for your Hardware Store
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